First, while Kong stomps into Chinese theaters two weekends after its global release date, the timing allows it to maintain a secure perch atop the country’s box office into the three-day Qingming (Tomb Sweeping) Festival, a popular moviegoing holiday during the first week of April which is typically reserved for local-language fare.

On Screen China: ‘Kong’ Will Be King | China Film Insider

Identifying cultural holidays for film releases.